Mission, Goals, and Values
MISSION _ Planting the Seeds of Sustainability
Urban Ambassadors is a 501(c)3 non-profit organization serving as your hub for sustainable living
in Greater Des Moines. We help you set sustainability goals in 7 areas, map local resources to
achieve those goals, and design local projects to grow your community for a healthier planet.
Click here to meet Board of Directors
VISION _ Cities as Solutions to Environmental Concerns and Human Needs
In four years, every resident in the Greater Des Moines area will have access to: 100% clean renewable energy; fuel-efficient vehicles and excellent public transportation; efficient, healthy buildings and affordable housing; zero waste and carbon neutral communities; vibrant water, air and soil; safe streets and sidewalks; thriving local industries; quality education and job-training; a livable wage and a celebration of all citizens’ rights.
GOALS _ 2010
- 200 members
- Professional website providing member resources in a simple, user-friendly environment
- Implement four zero-waste, carbon-neutral local seed projects
- Sustainably fund operating expenses to enhance services to our members
VALUES _ Guiding Principles
- Courage – We take responsibility for and actively shape our own future.
- Integrity – We honor our word and are honest when we fall short.
- Wellness – We support a healthy and balanced mind, body and soul.
- Local Control – We support in decentralized decision-making by the people, for the people, in the communities in which they reside.
- Sustainability – We support vibrant resources for future generations: air, water and soil; homes, streets and neighborhoods; schools, businesses and governments.
- Miracle Minded -We believe anything is possible; if we think it should happen, then it can.

